Professional PR for small business that won’t break the bank.
We understand that your business is growing, and you might not be able to commit to ongoing retainer PR.
To help you share your story and gain quality media coverage, we’ve developed two service offerings to assist small business and SMEs:
The “I just want a media release” package
PR (and its subset of media relations) is so much more than just putting out a press release. But we understand that sometimes, due to budget or company requirements, this is all that small clients want.
You’ll have access to a Cicero team member who will write a professional media release that cuts through the press release clutter and gets the attention of the right journalists.
Maybe you don’t have a clue who you should be approaching? Cicero will make the approach for you, using a media distribution email and phone contact list tailored for your business and industry.
We’ll follow up with journalists and where possible organise interviews and photographs to promote your story.
* One-off media release research, preparation, distribution and media follow-up – $1995 plus GST
The “We want to do our own PR – show us how” PR101 package
Maybe your business or organisation wants more than just a one-off media release, but your budget is tight and realistically you will have to handle your PR internally.
Cicero’s PR101 package includes a half-day strategy session to give your business essential skills and templates for do-it-yourself PR.
We will show you how to get the best results – covering risk management, how to make your story attractive to the right journalists, social media basics, how to write a media release, how to make the pitch, interview tips and ways to monitor media coverage (an incredibly useful handbook with templates is provided).
In the three months following the workshop, you will have access to a Cicero consultant for up to 3 hours, to provide advice as you navigate doing PR yourself.
This package is also great for not-for-profits and community groups wanting to make a splash that doesn’t cost the earth.
* PR101 half-day workshop and three hours of follow-up assistance – $2500 plus GST
To find out more about our Small Business PR Solutions call us, or email SBPR@cicero.net.au