Latest social media trends revealed at IABC Queensland May Meet-Up

21 Apr
IABC Queensland social media event

IABC Queensland social media event

So many conferences, too little time.

As a small business owner in the PR and communications space, attendance at a few well chosen conferences each year is a great way to keep on top of trends and innovations and to make amazing contacts.

So conferences for me are not a chore – though it’s always that weigh-up between time spent away from the office (and family) and benefits gained in terms of knowledge, innovation, ideas, networking and inspiration. The International Association of Business Communicators’ world conference is coming up in June. Having attended past world conferences, this is one I always do try to schedule time for.

However a major client announcement in June means that sadly I’ll be following the 2016 IABC world conference with interest via Twitter, LinkedIn and Periscope (sob – and not just because it will be held in New Orleans, the list of speakers and topics is excellent).

As a consolation, I’m looking forward to my third Corporate Affairs Summit in Sydney in May. The last two years I’ve met some fantastic communicators there, and also been able to spread the word about IABC to a range of communications professionals. This year, one of the sessions I’m most looking forward to is the panel (involving leaders from the NRL’s Bulldogs, the Taxi Council and Hotels Association) on reputation management.

One great thing about our IABC community is when you can’t be at every conference every time, there is always a colleague willing to share their learnings.

And so it is with our next IABC Queensland Meet-Up on Wednesday May 4, 5.30-7pm.

IABC Qld director Mel Kettle will be fresh from the Social Media Marketing World conference 2016 in San Diego. SMMW is the world’s largest social media marketing conference, highlighting the best and newest ways to deploy and track social tactics. For IABC Qld’s members and friends, Mel will be giving a great overview of latest social media trends.

If you haven’t been to one of IABC Qld’s new Meet-Up series, our aim is to provide Queensland communicators with tools and techniques from amazing speakers, with time to ask questions and network with attendees – all in a super affordable, 1.5 hour block. We had between 30 to 40 comms professionals attend each of our first two Meet-Ups (on crisis communications and speed networking).

We’ve got a new venue this month, the Trophy Room at the Paddo Tavern, as we are expecting a good crowd for Mel’s social media overview.

You can find more information and secure your ticket at this EventBrite link.

See you there!

And of course many thanks to Mel Kettle for taking the time to share her insights. Mel is a communication and social media strategist, speaker, blogger, educator, board member and podcaster. She has worked in marketing communications for more than 20 years and began consulting 9 years ago. She has a Master of Business in Marketing and a Master of Public Health and describes herself as a keen “eatie” as opposed to a foodie! She’s prolific about her passions on Twitter (find her @melkettle). She also loves to travel, as showcased in her food and travel blog which is well worth a look – The cook’s notebook.

This post is an extension of a LinkedIn post by Cicero Communications director Kathryn Britt

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